PastaMania – Singapore’s largest Italian restaurant chain is welcoming Christmas with the opening of its flagship store in Puxi at one of the highest traffic mall, Shanghai Metro City this December. Shortly launching its Shanghai’s Pudong flagship store at Superbrand Mall in November, PastaMania is on track in its aggressive unit development plan in Shanghai.
百世达——喜迎圣诞节，新加坡规模庞大的意大利餐饮连锁浦西旗舰店将于今年12 月份，在上海美罗城大型购物商场开业。随着上海浦东旗舰店于11 月份在正大广场开业，百世达上海连锁店发展计划由此步入正轨。
Operated by the Singapore-based Commonwealth Capital Group, PastaMania plans to set up 50 restaurants in Shanghai, and 500 throughout China through corporateowned and licensed units. “We are rolling out our expansion plan swiftly but carefully. The choice of location is critical for us. A landmark of Xujiahui, iconic eyecatching building, access to Metro line and a good blend of office and residential crowds, Metro City is an ideal site as our flagship store in Shanghai’s Puxi area. We are also very impressed with the strong mall management and assistance offered by the landlord that enables us to thank all our fans and supporters with the opening of our store during the Christmas festive season,” said Mr Wilson Lim, Executive Director of International Business.
由新加坡联邦资本投资集团运营的百世达，计划在上海开设50 家餐厅，并在中国开设500 家直营和特许经营连锁餐厅。国际业务执行总监林恩祥先生说：“我们正在迅速而谨慎地开展我们的扩展计划。对于我们来说，地点的选择是至关重要的。具有地标意义的徐家汇、引人注目的标志性建筑、靠近地铁线路以及办公区与住宅群的良好融合，使美罗城成为我们上海浦西旗舰店的一个理想场所。令我们印象深刻的还有业主提供的强大的购物中心管理和帮助，这些使我们能够在圣诞节期间开业，以感谢我们所有的支持者。”
While winter months are typically not a favorite time for store opening in China as compared to summer, Mr Lim humbly expressed that it is an opportune timing for company to invest in staff training, fine-tune operational flow and enhance customers’ experience with the gradual build-up to summer months. PastaMania is likely to ink the third location in Shanghai before the end of 2013. As to 2014, a confident Mr Lim is already planning for 6 new stores in Shanghai and 12 units in other parts of China.
在中国相对于夏季来说，冬季并不是商店开业的理想季节，而林先生认为，这是公司开展员工培训、调整运营流程和提高顾客体验的恰当时机，从而在逐渐进步中迎接夏季的来临。百世达决定在2013 年年底之前选定第三个地点。至于2014 年，林先生已经为上海的6 家新店，以及中国其他地区的12 家连锁餐厅做好规划。
“We know we have the right formula for Shanghai from the feedback given by our customers. We have the most extensive pasta menu in town. Our focus is on offering authentic Italian pasta cuisine to the Chinese consumers. We were told by our customers that besides the store ambience, they loved our chunky minced Beef Bolognese, the very flavorful Prawn Aglio, the crunchy Bacon Cheesy Crumble and our signature desserts such as Panna Cotta, Tiramisu and Blueberry Crostata. For this Christmas, a special 3-course menu with beverage has been introduced. We are very excited about the opportunities in China,” commented Mr Giacomo Galtarossa, General Manager of Supply Chain.
ABOUT SINGAPORE’S COMMONWEALTH CAPITAL GROUP
Commonwealth Capital (CCPL) is a Singapore-based investment company with an emphasis in the Food vertical. Brands under CCPL include PastaMania, NYC Bagels, Swissbake and Swisstreats. Besides food manufacturing, operating restaurants and bakery cafes, CCPL's investments also span the real estate, print and creative industries.
新加坡联邦资本投资集团 (Commonwealth Capital Pte Ltd or CCPL) 是一家以食品为主的新加坡投资公司。其旗下的品牌有百世达(PastaMania)，纽约百吉饼厂(NYC Bagels)，瑞士烘培屋 (Swissbake) 和士享乐饼厂 (Swisstreats)。 除了食品制造，经营餐厅和面包店咖啡馆外，CCPL 的投资业还涵盖了地产，印刷以及创意产业。
PastaMania is the largest Italian restaurant chain in Singapore specializing in their winning Casual Italian Dining concept and a strong focus on freshly-cooked Italian cuisine. From its humble beginning in 1998, PastaMania operates close to 50 stores in Singapore, Brunei, China, Egypt, Malaysia, Kuwait and the U.A.E.
百世达已成为新加坡规模庞大的意大利餐饮连锁美食企业，以其独特的意式风情用餐概念，及对美食烹饪的高度专注闻名遐迩。自1998 年以来，百世达在新加坡，文莱，马来西亚，埃及，科威特，阿联酋等国已经开设了50 多家分店。
Regional HQ - Shanghai
Lei Qing, Jazlyn (Ms), Manager
Commonwealth F&B Management Co Ltd
上海市徐汇区天钥桥路30 号美罗大厦7楼708 室，中国上海 200030
30 Tian Yao Qiao Road, Xuhui District, 7th Floor, Room 708, People Republic of China’s (PRC) Shanghai 200030
Head Office – Singapore
Cheryl Wee (Ms) Assistant
Commonwealth Capital Pte Ltd
12 Jalan Kilang Barat #05-01 GlobaMatrix Building Singapore 159354
Fax /传真：+65-6276 3039