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百世达:第三家直营店(来福士店)即将开业

时间:2015-01-08

PASTAMANIA: ACCELERATING GROWTH IN CHINA

百世达:加速在中国市场的发展

 

PastaMania – Singapore’s largest Italian restaurant chain is launching PastaMania on 01 February 2015 at the bustling Shanghai’s Raffles City Mall in downtown Huangpu District, Renming Guangchang.

        百世达 - 新加坡规模庞大的意大利连锁餐厅,将在2015年2月1日入驻上海市繁华地段黄浦区人民广场,人声鼎沸的来福士广场。

Operated by the Singapore-based conglomerate, Commonwealth Capital Group, this is the latest store within a 13-month period to expand the PastaMania footprints in Shanghai, China.  The current available flagship stores are located at strategic locations in Metro-city Mall,  Xujiahui and Super Brand Mall, Lujiazui  District, Shanghai.

        百世达由新加坡企业集团 - 共和资本投资集团投资运营。这家百世达来福士分店是该集团在13个月内,成功在中国上海拓展的最新一家门店。目前现有的营业店面分别座落于上海地段位置俱佳的徐家汇美罗城和陆家嘴正大广场。

 “After entering the market last December, we have been focusing on localizing our business operations to suit the Chinese market.  In this regard, our food items like the pasta range of chunky minced Beef Bolognese, Crispy Bacon Creamy Pasta, the soup-based Seafood Zuppa have all been winners, said Mr Wilson Lim, Executive Director, International Business.  He added that “the dessert offerings of Wafflelicious and the Banana or Mango Pizza Crostata were also popular hits amongst the female customers.”  PastaMania Raffles City restaurant will also be debuting Italian all-time favourite - gelato and its related gelato desserts to cater to the palates of female customers.

        “自去年十二月份进入中国市场以来,我们专注于本土化的商业运作,以适应中国市场。在这点上,我们的意大利面食,如粗碎的牛肉酱意面、酥脆的培根奶油意面和意式海鲜汤面就是成功的例子,”国际业务总监林恩祥先生如是说。其还补充道“我们的甜品,如意式冰爽华芙、香蕉披萨和香脆芒果披萨,很受女性顾客喜爱。”来福士广场的百世达餐厅还将推出传统的意式美味冰淇淋及其相关的冰淇淋甜品,以迎合女性顾客的味觉。

PastaMania has built up a strong following amongst children from the local and foreign communities through ‘Doughworkz Program’.  The children, accompanied by their parents, are able to enjoy hands-on experience in preparing Italian cuisines such as Pasta, Pizza and Ravioli in a fun and engaging manner.  The lessons also incorporate development of motoring skills, inculcating good table manners, eating habits and reinforcing community and family values such as filial piety (eg. serving their “own-made pasta or pizza” to their parents).

        百世达拥有深受本地和外国孩子们喜爱的工作坊 (Doughworkz Program)。孩子们由家长陪同,一起享受自己动手制作诸如意面、披萨和意式饺子得到快乐与学习新知识。该课程还包含了动手实践的训练,良好餐桌礼仪和饮食习惯的传授,团体意识以及家庭观念诸如孝道加强(如向父母端上其亲自制作的意大利面或披萨)。

“We are happy that our various initiatives implemented to grow the PastaMania F&B concept in Shanghai have yielded strong results.  It has given us confidence and momentum to setup more stores across cities in the China market,” said Mr Lim.  Immediately, in the pipeline, PastaMania will be launched in Shanghai’s HuangPu district (Raffles City Mall) and sourcing for locations in Jingan, Changning, Wujiao Chang and others.  With the PastaMania concept proven and taking shape in Shanghai, the PastaMania franchise program will kick-start in FY 2015 to expand across cities in China. 

       “我们为发展百世达在上海的餐饮理念而做的诸多努力卓见成效,我们为此很高兴。这为我们在中国多个城市入驻更多百世达店面增加了信心和动力”,林先生说道。当下,百世达入驻上海黄埔区来福士广场,并将着眼于在静安、长宁、五角场等区域的继续开拓。伴随着百世达理念在上海的稳固沉淀,百世达特许加盟计划将于2015年强劲推出,以拓展到中国的多个城市。

 

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ABOUT SINGAPORE’S COMMONWEALTH CAPITAL GROUP

关于新加坡共同资本投资集团

Commonwealth Capital (CCPL) is a Singapore-based conglomerate with an emphasis in the Food vertical.  Brands under CCPL include PastaMania, NYC Bagels, Swissbake and Swisstreats.  Besides food manufacturing, operating restaurants and bakery cafes, CCPL's investments also span the real estate, print and creative industries.

        新加坡共同资本投资集团 (Commonwealth Capital Pte Ltd or CCPL) 是一家以食品为主的新加坡投资公司。其旗下的品牌有百世达(PastaMania),纽约百吉饼厂(NYC Bagels),瑞士烘培屋 (Swissbake) 和瑞士享乐饼厂 (Swisstreats)。 除了食品制造,经营餐厅和面包店咖啡馆外,CCPL的投资业还涵盖了地产,印刷以及创意产业。

ABOUT PASTAMANIA

关于百世达

PastaMania is the largest Italian restaurant chain in Singapore with over 50 retail stores in 8 countries such as Singapore, Brunei, Malaysia, Myanmar, Egypt, Kuwait and United Arab Emirates.  We are a pasta player with an authentic Italian focus.  PastaMania presents a truly unique concept that possesses great mass-market appeal.

        百世达已成为新加坡规模庞大的意大利餐饮连锁美食企业,以其独特的意式风情用餐概念,及对美食烹饪的高度专注闻名遐迩。自1998年以来,百世达在8个国家如新加坡,文莱,马来西亚,缅甸, 埃及,科威特与阿联酋已经开设了50多家分店。

MEDIA CONTACT

媒体联络:

 

Regional HQ - Shanghai

地区总部—上海

 

Ma Ling, Elena (Ms), Manager

马玲,经理

Commonwealth F&B Management Co Ltd

上海味实餐饮有限公司

上海市徐汇区天钥桥路30号美罗大厦7楼 708室,中国上海 200030

30 Tian Yao Qiao Road, Xuhui District, 7th Floor, Room 708, People Republic of China’s (PRC) Shanghai 200030

 

Tel /电话:+86-21-6426-7629

Email /电邮: ma.ling@pastamania.com.cn

 

Head Office – Singapore

总公司—新加坡

 

Cheryl Wee (Ms),

Regional Marketing Manager

黄瑜,区域营销经理

Commonwealth Capital Pte Ltd

共同资本投资集团

12 Jalan Kilang Barat #05-01

GlobaMatrix Building 

Singapore 159354

 

Tel /电话:+65-6276-3009

Email /电邮:cheryl@pastamania.com